army1987 comments on Open thread, September 15-21, 2014 - Less Wrong Discussion
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"Remember, if it’s in the news don’t worry about it. The very definition of news is “something that almost never happens.” When something is so common that it’s no longer news — car crashes, domestic violence — that’s when you should worry about it." - Bruce Schneier
This is a very good heuristic but it does have a few exceptions, e.g. astronomical, meteorological, and similar events. Lots of people assume that if the news are talking about the supermoon then it must be an exceedingly unusual event.