To give a corporate example applied to real life, most people don't really evaluate risk in their own life. Here at LW and such we talk about existential risk, but I'd still guess that very few have disaster supplies or plans for much more likely events (this is from recent talks triggered by http://www.shakeout.org/ ). My wife and I talked casually over dinner about earthquakes and realised this is a non-trivial problem that probably should be taken seriously. Getting home, walking long distances, bridges, what to do if our apartment isn't structurally sound or flooded, where to meet/wait if communication is impossible, what to do in winter with no heat.

I have started working on something like that a while ago.