DanielLC comments on What are the most common and important trade-offs that decision makers face? - Less Wrong Discussion
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Come to think of it, "Risk vs Reward" is oddly-worded. It's both vs neither. If you had to choose between the two, you'd pick reward every time.
That's because there ain't no such thing :-) there is no "vs" there.
People usually talk about risk/reward ratios. The trade-off is between a larger reward with more uncertainty and a lower reward with less uncertainty. Your preferences in this trade-off are often described as risk aversion.