you can't force yourself to enjoy something you don't enjoy
Perhaps "force" isn't the right approach (and the whole "willpower" is just a red herring). But don't we have many examples where people changed their emotions because of an external influence? Charismatic people can motivate others. People sometimes like something because their friends like it. Conditioning.
I believe with a strategic approach people can make themselves enjoy something more. It may not be fast or 100% reliable or sufficiently cheap, but there is a way. A rational person should try finding the best way to enjoy something, if enjoying that thing is desirable. (For example, people from Vienna meetup are going to gym together after the next meetup, so they can convert enjoying a rationalist community into enjoying exercise.)
Charismatic people can motivate others. People sometimes like something because their friends like it. Conditioning.
Now that's slightly better, and I agree. But again, you have to ask yourself what the ultimate purpose is and if it's going to backfire or not.
For example, people from Vienna meetup are going to gym together after the next meetup, so they can convert enjoying a rationalist community into enjoying exercise.
That sounds like an interesting idea, if perhaps slightly naive. I get what the goal is: Channel the enjoyment of a rationality meet...
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