So would you suggest we only read PR-firm-generated articles to get the "real story"?
More direct answer: Not talking to journalists allows them to represent you however they want, along with the "refused to comment". Talking at least gets your own words in.
I also don't see anything clearly unethical in this article's journalism.
Not talking to journalists allows them to represent you however they want, along with the "refused to comment".
In a case like LW there's also enough material online that a journalist can simply quote you if he wants to do so.
The worst mainstream media article in which I'm quoted didn't have the journalist who wrote the article speaking to me.
Cover title: “Power and paranoia in Silicon Valley”; article title: “Come with us if you want to live: Among the apocalyptic libertarians of Silicon Valley” (mirrors: 1, 2, 3), by Sam Frank; Harper’s Magazine, January 2015, pg26-36 (~8500 words). The beginning/ending are focused on Ethereum and Vitalik Buterin, so I'll excerpt the LW/MIRI/CFAR-focused middle:
Pointer thanks to /u/Vulture.