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Ixiel comments on Signalling with T-Shirt slogans - Less Wrong Discussion
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I know people here don't love Rand, but one big miss was my "who is John Galt shirt. Sure, for the people who got it it worked as intended, but it generated so many stupid questions from people who didn't get it I never wear it anymore. The D'Anconia Copper and Rearden Steel shirts work perfectly.
Long story short, consider the people who don't get it as well as the people who do.
What you want is the dog whistle shirt, that means something comprehensible and positive to most, but with a meaning that only the "right" people will recognize.
The Pioneer Plaque above seems like a great one.
For the recent Atlas Shrugged movies, I put little gold dollar stickers on my lapel. Not ideal for the general signal, but a good dog whistle. The movie "events" were quite laughable. For the last I thought I was going to get an entire large theatre to myself. I took a picture of the empty theatre before the movie started. Maybe a half dozen people finally showed up for the movie.
Yes. I guess that is the reason the "this T-shirt is black" works - because it is (moderately) funny even without the Tarski background.