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Nornagest comments on Open thread, Jan. 26 - Feb. 1, 2015 - Less Wrong Discussion
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I think you could probably model Kickstarter as a sneaky version of this.
Kickstarter is an excellent example of how to monetize affective biases :-D
Kickstarter implements dominant assurance contracts, e.g. it solves a coordination problem and takes a cut for doing so. It's an example of doing well by doing good.
Kickstarter is really sneaky, because I tend to assume (and I assume everyone assumes) that the preorders will get a better price than the postorders. But the only time I used kickstarter final cost was lower than what I paid. I don't know if that it is typical. Probably one should charge more to preorders for price discrimination reasons: they are the principle fans. But that is a different reason.