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Punoxysm comments on Open thread, Jan. 26 - Feb. 1, 2015 - Less Wrong Discussion
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The decreasing price for prior buyers is an interesting notion.
There are specific auction and pre-commitment and group-buying schemes that evoke certain behaviors, and there's room for a lot more start-ups and businesses taking advantage of these (blockchains and smart contracts in particular have a lot of potential).
I don't think we'll ever get rid of marketing though.