Is that an expressed preference or a revealed one?

Hm, revealed preference is hard to disentangle from other factors. Besides, men with makeup are not all that common outside of TV studios, Burning Man (and the like), and certain areas of town. Speaking of, I think the standard interpretation of makeup on a guy is that it's a signal he is gay or, more generally, not hetero male.

I've recently seen expressed preference with respect to a particularly male kind of makeup -- hair "thickener", aka hair fiber spray to cover up a bald spot. That expressed preference was very negative.

Oh, and a "median woman" is not a particularly desirable target X-D