Where do these people get that sort of confidence from? I mean okay you have a good idea and know how to put it into practice, but it is like 10% of it.
Let's discuss MealSquares, since it is a startup made by LW members. OK they figured out the ingredients, the recipe and a method to make it on a home stove. That is what a smart "geek" can confidently done. But it is not business. The business is the rest. A good product is not business. A shrewd businessman can sell used shoes as gourmet food, so the business is 100% in everything else.
So where did the confidence to do the actual business from? Did they build an industrial kitchen, a food factory? Rent one? There are companies in the US willing to subcontract and make any ready meal and package it if you supply them with the recipe? Did they have contacts to buy ingredients cheaper than the market price? How did they figure they are able to figure it out when it is not traditional "geek" stuff but something people with actual food industry experience know? Is the answer in the US / Valley / Bay Area circumstances somewhere, there is a shorter path from a recipe, a product design to a business than elsewhere?
But it is not business.
It's paying our bills and making a nice profit… are you sure? ;) We are incorporated as a California LLC, so I think we meet the technical definition of being a business.
The short answer to your question is stop being afraid and start googling. To put things in perspective, if there was a college class taught on all the non-geeky stuff we needed to learn in order to start MealSquares, everyone reading this site would sleep through it and get an easy A. Sometimes being a bold agent really is all that it takes. Being highly int...
A blog post by Athrelon on More Right.