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DeVliegendeHollander comments on Stupid Questions April 2015 - Less Wrong Discussion
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Yes, but you know the "with fries and make it large, but diet coke, I am trying to lose weight tee hee hee" stereotype, right? :) Usually diet coke is drunk by people who are fighting their unhealthy habits, as it seems people who always had healthy ones are more content with water.
The fact that the stereotype exists doesn't mean that the strategy works. It only shows that the marketing works.