I agree with you about popular books. But I am wondering about the term "insight porn"--does it do anything besides put a negative connotation on the process of obtaining new insights? (If "insight porn" refers to useless insights, would it be appropriate to say something like "pure math is full of insight porn"? :P)
The way I've heard it used is to describe activities that give you the illusion of understanding a complex subject. Examples would be Malcolm Gladwell's books, or the high school student who thinks they understand quantum mechanics after reading The Elegant Universe. So that usage wouldn't fit pure maths, since we seem to generally agree that pure mathematicians have a true understanding of their fields, even if we don't agree on the value of said fields.
I enjoy reading popular-level books on a wide variety of subjects, and I love getting new book recommendations. In the spirit of lukeprog's The Best Textbooks on Every Subject, can we put together a list of the best popular books on every subject?
Here's what I mean by popular-level books: