I see the entire branch of philosophy known as normative ethics(deontology, consequentialist, virtue) as emerging out a need to codify a right and wrong that we already know. "By what measuring stick are you measuring your measuring stick?" You must already know what is right and what is wrong otherwise you would have no standard by which to judge ethical systems. This "phenomenological ethics" emerges out of our encounters with other people who we, as socially defined beings, feel a moral call towards(Levinas). The true moral question, that that encounter asks is simply, what does love demand? We either respond to that call or we betray it and when we betray it we have created a need within ourselves to self-justify our actions. I think that's where normative ethics originally arose. As a code to point to to justify our betrayals of the true moral of, "what does love demand". It is as if we are saying, "I'm justified in not doing what love demands because... they broke this deonotological rule, or it serves a higher purpose(consequence), or I'm serving a higher virtue." If we hadn't betrayed our true internal moral sense we would have no need to codify it.
Sorry for the bad summary of Levinasian/Buberian ethics. This book does an infinitely better job of explaining it than I can. http://www.amazon.com/Bonds-That-Make-Free-Relationships/dp/1573459194
Ethical systems a re judged right and wring by epistemic norms, not moral norms.
I was stunned to read the accounts quoted below. They're claiming that the notion of morality - in the sense of there being a special category of things that you should or should not do for the sake of the things themselves being inherently right or wrong - might not only be a recent invention, but also an incoherent one. Even when I had read debates about e.g. moral realism, I had always understood even the moral irrealists as acknowledging that there are genuine moral attitudes that are fundamentally ingrained in people. But I hadn't ran into a position claiming that it was actually possible for whole cultures to simply not have a concept of morality in the first place.
I'm amazed that I haven't heard these claims discussed more. If they're accurate, then they seem to me to provide a strong argument for both deontology and consequentialism - at least as they're usually understood here - to be not even wrong. Just rationalizations of concepts that got their origin from Judeo-Christian laws and which people held onto because they didn't know of any other way of thinking.