Hi Eli. I understand the meaning of the phrase "not even wrong", I don't understand its application in this particular context.
Well, I'm obviously not Kaj, but I do think that consequentialism is maximizing a utility function over world-states. You could say that deontology, then, is having a preference ordering or utility function over actions your algorithm outputs, with little or no regard for the world-states those actions make likely. Virtue-ethics, then, could be taken as a preference ordering over kinds of people one can be, choosing actions based on which Kind of Person those actions provide evidence for your being (which basically makes it the Evidential Decision Theory...
I was stunned to read the accounts quoted below. They're claiming that the notion of morality - in the sense of there being a special category of things that you should or should not do for the sake of the things themselves being inherently right or wrong - might not only be a recent invention, but also an incoherent one. Even when I had read debates about e.g. moral realism, I had always understood even the moral irrealists as acknowledging that there are genuine moral attitudes that are fundamentally ingrained in people. But I hadn't ran into a position claiming that it was actually possible for whole cultures to simply not have a concept of morality in the first place.
I'm amazed that I haven't heard these claims discussed more. If they're accurate, then they seem to me to provide a strong argument for both deontology and consequentialism - at least as they're usually understood here - to be not even wrong. Just rationalizations of concepts that got their origin from Judeo-Christian laws and which people held onto because they didn't know of any other way of thinking.