This is basically the issue of whether categorical imperatives are a coherent concept. I have the same feeling as you: that they are not, and that I don't even understand what it would mean for them to be. I'm continually baffled by the fact that so many human minds are apparently able to believe that categorical imperatives are a thing. This strikes me as a difficult problem somewhere at the intersection between philosophy, linguistics, and cognitive psychology.
If you don't even understand what it would mean, this could be a symptom that you are understanding "categorical imperative" differently than they do. I'm going to guess that you are assuming metaethical motivational internalism.
Therein lies your difficulty.
I was stunned to read the accounts quoted below. They're claiming that the notion of morality - in the sense of there being a special category of things that you should or should not do for the sake of the things themselves being inherently right or wrong - might not only be a recent invention, but also an incoherent one. Even when I had read debates about e.g. moral realism, I had always understood even the moral irrealists as acknowledging that there are genuine moral attitudes that are fundamentally ingrained in people. But I hadn't ran into a position claiming that it was actually possible for whole cultures to simply not have a concept of morality in the first place.
I'm amazed that I haven't heard these claims discussed more. If they're accurate, then they seem to me to provide a strong argument for both deontology and consequentialism - at least as they're usually understood here - to be not even wrong. Just rationalizations of concepts that got their origin from Judeo-Christian laws and which people held onto because they didn't know of any other way of thinking.