'In a charitable way" meaning good for the people. Just because there are for-profit companies out there doing this doesn't mean they are doing what is best for the people, they are distributing wealth, but also keeping a lot of it for themselves. A charitable venture would give most of the profits to the people involved, and this project also involves providing many things to people like internet and computer access, training, opportunities, something a lot of freelancers have to acquire for themselves in developing countries. It is very difficult for a would-be-freelancer to find access to all of the technology, one-on-one help, etc, hence the value of this project. While there are virtual employment companies, there are no companies helping freelancers get started, which is unique and fills a need.