It costs about 0.2 $ per view for a video ad on YouTube, so if 0.2% of viewers
Beware of figures plucked from the air just because they "sound" small enough or big enough to do the work required of them. It is quite possible to run an ad that goes out to a million people and gets no responses.
What response do video ads on YouTube get, in terms not just of clicks but of whatever action the ad is intended to elicit?
There's http://www.adweek.com/socialtimes/youtube-ads-highest-conversion-rates/204145, and https://www.thinkwithgoogle.com/articles/driving-donations-digitally.html
What’s more, they take action quickly, as 39% of donors reported that they look up an organization within 24 hours of seeing a video ad.
That last one is from the owner of Youtube, so take whatever grains of salt you think are appropriate.
Has anyone tried advertising existential risk?
Bostroms "End of Humanity" talk for instance.
It costs about 0.2 $ per view for a video ad on YouTube, so if 0.2% of viewers give an average of 100 $ it would break even. Hopefully people would give more than that.
You can target ads to groups likely to give much by the way, like the highly educated.
I posted this suggestion in the open thread as well, before I had the karma to make a thread. That okay?