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RichardKennaway comments on Directly advertising existential risk - Less Wrong Discussion

4 Post author: Arbitrary 01 July 2015 12:45PM

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Comment author: RichardKennaway 01 July 2015 02:01:44PM 4 points [-]

It costs about 0.2 $ per view for a video ad on YouTube, so if 0.2% of viewers

Beware of figures plucked from the air just because they "sound" small enough or big enough to do the work required of them. It is quite possible to run an ad that goes out to a million people and gets no responses.

What response do video ads on YouTube get, in terms not just of clicks but of whatever action the ad is intended to elicit?

Comment author: ike 01 July 2015 02:46:55PM 3 points [-]

There's http://www.adweek.com/socialtimes/youtube-ads-highest-conversion-rates/204145, and https://www.thinkwithgoogle.com/articles/driving-donations-digitally.html

What’s more, they take action quickly, as 39% of donors reported that they look up an organization within 24 hours of seeing a video ad.

That last one is from the owner of Youtube, so take whatever grains of salt you think are appropriate.

Comment author: Arbitrary 01 July 2015 02:46:05PM *  0 points [-]

I think that would vary too much depending on the video to make a meaningful comparison. Better to compare 0.2$ to the oppurtunity costs of word of mouth and other methods of spreading existential risk awareness, isn't it?

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