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Arbitrary comments on Directly advertising existential risk - Less Wrong Discussion
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Comments (11)
Beware of figures plucked from the air just because they "sound" small enough or big enough to do the work required of them. It is quite possible to run an ad that goes out to a million people and gets no responses.
What response do video ads on YouTube get, in terms not just of clicks but of whatever action the ad is intended to elicit?
I think that would vary too much depending on the video to make a meaningful comparison. Better to compare 0.2$ to the oppurtunity costs of word of mouth and other methods of spreading existential risk awareness, isn't it?