MattG comments on I have just donated $10,000 to the Immortality Bus, which was the most rational decision of my life - Less Wrong Discussion
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"Appearing as a 40-foot coffin, the Immortality Bus will roll down American highways stopping at rallies and events, instigating the kind of clashes and debates that this country (and the world) needs to challenge archaic cultural ideals that are holding science, technology, and medicine back."
"To do all we hope to do, we need to buy the bus and make it look like a coffin. But we need more too: We want a life-sized, interactive robot on board, drones following us, a biohacking lab for experimenting on ourselves, Virtual Reality equipment, lots of public event materials, and, of course, fuel."
"We'll continue in the Bible Belt and visit megachurches, hoping to covert the religious to reason and transhumanism (and showing that formal religion and greatly extended lifespans can happily co-exist). In Detroit, we'll visit factories where robots have taken jobs (and ask our own trainable robot Jethro Knights, what he thinks). In Massachusetts, we'll stop at MIT and get chip implants"
... ... this is a bad reality show for personal promotion, nothing more and nothing less. It's not even a good one. I just showed the indiegogo page to a friend who literally called it 'facepunch worthy'.
This type of controversy can actually be a sound marketing strategy if you can use the moment in the spot light to get your message out. The problem here being that this is being done in such a weird way that you immediately taint your brand by doing it.