Is EY's Cogntive Trope Therapy for real or a parody?

It sounds parodistic yet comes accross as weirdly workable. There is a voice in my head telling me I should not respect myself until I become more of a classical tough-guy type, full of courage and strength. However it does not sound like my father did. It sounds a lot like a teenage bully actually. My father sounded a lot more like show yourself respect by expecting a bit more courage or endurance from yourself. Hm. Carl Jung would have a field day with it.