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advancedatheist comments on We really need a "cryonics sales pitch" article. - Less Wrong Discussion
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Comments (99)
The cryonics movement needs more people with clinical medical backgrounds involved, but then it also needs people with practical business experience.
I will give you a business intelligence test. Look at just the home page of the website for this startup cryonics organization in Oregon, and tell me one obvious thing that it lacks - just on the home page:
http://oregoncryo.com/
I wrote it, so I find the question and MattG's answer interesting. I will try to figure out what you think is lacking, but it's probably just a difference of opinion on the purpose of the website. Just so we're clear, the purpose is NOT to get customers to buy our service. We are still in the startup phase. Maybe you think it's the phone number that's lacking. That's very intentional. We don't want people calling us right now.
What is the purpose of the website?
-To inform the existing cryonics community of our level of readiness and of our unique approach to the various issues. -To exchange technical information with other cryonics organizations. -To educate the public -To build and refine the information framework that will eventually become the website that informs and attracts customers. -To rank higher on google by publishing large amounts of detailed quality content. We just made it to page 2 on the results and are working our way toward page 1. -Discussion forum, as soon as I get that server up and running.
It doesn't say what the hell they actually do.
Or why you should care, or what you should do next. (Learn more, join the org, sign up for cryonics?)
Needs catchy bylines, and about 500 fewer words.
Where's the answer?
It lacks a whole bunch of things, like a CTA, USP, any sort of trust indicators... I could go on here, but this is really quite a hard test to choose just one :).
Scientific evidence for its treatment being noticeably different from having died.