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MattG comments on We really need a "cryonics sales pitch" article. - Less Wrong Discussion
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The cryonics movement needs more people with clinical medical backgrounds involved, but then it also needs people with practical business experience.
I will give you a business intelligence test. Look at just the home page of the website for this startup cryonics organization in Oregon, and tell me one obvious thing that it lacks - just on the home page:
http://oregoncryo.com/
It lacks a whole bunch of things, like a CTA, USP, any sort of trust indicators... I could go on here, but this is really quite a hard test to choose just one :).