Agreed; in fact, I think that we need a better "cryonics sales pitch" everything. Note that I may have used a more critical and more cynical tone than I meant to in writing these quick thoughts:

• Neither CI nor Alcor's logos are particularly memorable, and neither organization has a mascot. Why not include a cute cartoonized polar bear on Alcor's website?
• CI's home page is well done. Alcor's is decent. The pictures on the home pages of both sites could be improved-- instead of using pictures of a room full of freezing/storage tanks on the home page, use a picture of your new smiling, cartoonized polar bear mascot taking a cold bath in a bisected storage tank. The polar bear could be depicted in a reclined position, as one might recline in a hot tub if feeling especially relaxed.
• On Alcor's home page, the pictures of Alcor members recommending Alcor's service could be replaced with pictures of smiling doctors and scientists (either old ones with grey beards, or young ones who are conventionally attractive) wearing lab coats on top of business professional attire, and recommending Alcor's services. Bonus points if the scientists are actually signed up for cryonics.
• Could a prominent biologist or science-related public figure be paid to do a TED talk on cryonics?
• I remember that Eliezer one mentioned that sending people cryonics pendants when they were just beginning to sign up, rather than after they were completely signed up, might help motivate people to finish the process of signing up for cryonics.