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ciphergoth comments on We really need a "cryonics sales pitch" article. - Less Wrong Discussion
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The cryonics movement needs more people with clinical medical backgrounds involved, but then it also needs people with practical business experience.
I will give you a business intelligence test. Look at just the home page of the website for this startup cryonics organization in Oregon, and tell me one obvious thing that it lacks - just on the home page:
http://oregoncryo.com/
It doesn't say what the hell they actually do.
Or why you should care, or what you should do next. (Learn more, join the org, sign up for cryonics?)
Needs catchy bylines, and about 500 fewer words.