Vaniver comments on We really need a "cryonics sales pitch" article. - Less Wrong Discussion
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I don't think that "risk aversion" is the right phrase. Risk aversion arises when you would get a high marginal utility of wealth in future states in which you are relatively poor. As a result, you want to even out your wealth across different states so you buy insurance. Cryonics is like insurance in that it reduces the harm of bad states so all else being equal the more risk adverse you are, the more willing you should be to buy cryonics.
I think this gets into prospect theory territory: psychologically, cryonics is perceived more like a lottery ticket than it is like insurance, in that you pay in the common case to gain wealth in the rare case. To the extent that one is sensitive to losses (rather than having a concave utility function), that makes cryonics seem like a worse idea (and insurance better).