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V_V comments on We really need a "cryonics sales pitch" article. - Less Wrong Discussion
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I don't think that "risk aversion" is the right phrase. Risk aversion arises when you would get a high marginal utility of wealth in future states in which you are relatively poor. As a result, you want to even out your wealth across different states so you buy insurance. Cryonics is like insurance in that it reduces the harm of bad states so all else being equal the more risk adverse you are, the more willing you should be to buy cryonics.
Risk aversion generally occur when your subjective utility with respect to some quantity X is monotonically but sublinearly increasing.
In most economic analysis X is generally considered to be money, but it can be really anything else, including years spent in utopia.