I removed the second post (What's in a Name?) from the list because it's been... well, debunked. From a recent SSC link post:

A long time ago I blogged about the name preference effect – ie that people are more positively disposed towards things that sound like their name – so I might like science more because Scott and science start with the same two letters. A bunch of very careful studies confirmed this effect even after apparently controlling for everything. Now Uri Simonsohn says – too bad, it’s all spurious. This really bothers me because I remember specifically combing over these studies and finding them believable at the time. Yet another reminder that things are worse than I thought.