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Gleb_Tsipursky comments on Ideas for rationality slogans? - Less Wrong Discussion
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One of the key cultural values seems to be to be happy to be shown wrong and willing to change one's mind when presented with good information. Having clothing that signals that value would be nice.
From my perspective good merchandise would likely display institutational loyality. In your case the Intentional Insight logo looks well suited for that purpose.
The first set of rationality-themed merchandise is ready! Thanks for your suggestions :-)