For many purposes, but especially for video, it is useful to pretend to be an iphone. Just set your user-agent to iphone and it will give you <video> rather than flash. That's not as good as actually getting the video file. If you want to do that, start here.

Added: I'm using a Mac, using Safari, which is basically the same web browser as on an iphone, so pretending to be an iphone works great for me. Also, Safari has a user-agent switcher built-in, in the Developer menu, which can be turned on in the Advanced tab of Preferences. I have not tried a user-agent switcher in Chrome, and maybe that would work. But I have failed to get the video to play directly in Chrome, so maybe this is an Apple streaming format that Safari implements and Chrome doesn't. In that case the flash player has an important role of implementing it.