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Lumifer comments on Improving the Effectiveness of Effective Altruism Outreach - Less Wrong Discussion
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I don't think my problems are aesthetic in nature. I think they have to do with my autonomy preferences. I don't like to be manipulated in general, not only by advertising.
How do I deal with it? I arrange things so that I see little advertising and what I see is mostly static and silent images (e.g. on billboards), as well as things like product placement in movies. On the web I... deploy technical countermeasures :-)
How would a marketer deal with it? In the usual way -- by tailoring the message to the intended audience.
Do you mind if I taboo "manipulated"? I'm having trouble modeling what you feel as anything other than an aesthetic preference. Do you mind if someone gives you data that supports their argument?
The problem as a marketer of EA, is that you have two intended audiences with clashing preferences. Essentially, you're trying to convey two diametrically opposed brands. You can tailor the message to the medium that you're advertising in, but then you have the problem that your overall brand is still muddled.
"Aesthetic", outside of high art, generally means the position on the ugly - beautiful axis. Do you mean that some people object to e.g. photos of starving African children because they are "ugly", that is, upset the people's contentment, confer agita, and harsh their mellow? That doesn't apply to me.
As to modeling what I said, let's try another... image :-) There is a quote which made its way around LW: "You are not the king of your brain. You are the creepy guy standing next to the king going, 'a most judicious choice, sire'" Let's run with it.
So, my conscious mind is just a toadie standing next to the actual decision-maker. Fine. Does the toadie have any power? Sure. He is the gatekeeper, controlling access to the king, in particular, the information flow that reaches the king. You can do a lot with that :-)
Now, if I'm the gatekeeper, what does the marketer do? He tries to go around me and directly influence the king. Do I like it? No, I do not like it at all.
It's a very common problem, I think. So you segment as much as you can -- marketing loves segmenting, anyway :-)