Sorry the misleading title and thanks for downvoting :D.The author goes much further than just ”utilizing the placebo effect”. The article is basically about endorsing alternative medicine. You can easily see this from the following quotes .

There are many shady arguments in the article:

”Conventional medicine, with its squeezed appointment times and overworked staff, often struggles to provide such human aspects of care. One answer is to hire alternative therapists.”

--> Just because there are challenges in medicine like overworked stuff does not mean alternative medicine practicioners should be hired.

”Critics say that this is dangerous quackery. Endorsing therapies that incorporate unscientific principles such as auras and energy fields encourages magical thinking, they argue, and undermines faith in conventional drugs and vaccines. That is a legitimate concern, but dismissing alternative approaches is not evidence-based either, and leaves patients in need.”

-->Dismissing alternative approach does not mean that the patient is leaved ”in need.” If the patient is in need the answer is not necessarily alternative medicine.

I have problems seeing the problem of utilizing placebo using evidence based medicine and at the same time NOT "hiring alternative therapists".... While acknowledging the limits of placebo.