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ChristianKl comments on “Be A Superdonor!”: Promoting Effective Altruism by Appealing to the Heart - Less Wrong Discussion
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I worry about hidden costs in the case of multiple levels of charity each putting a portion of their effort into outreach (aka development).
In exactly the same way that I'd rather give to a direct-action effective charity than to an EA aggregator, I'd rather have end-result charities make the advertising/effect tradeoff than an upstream organization.
Note: I'm not actually all that effective nor altruistic myself, so you should have appropriate skepticism about my opinions on the topic.
The kind of people who want to give to direct-action effective charities generally want to give to charities with low administrative overhead. As a result it makes sense to have other organisations focus more on the marketing.