bogus comments on “Be A Superdonor!”: Promoting Effective Altruism by Appealing to the Heart - Less Wrong Discussion
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Sure, but that's a spectrum too. I don't know of many people who are so vulnerable to the "dark arts" that the "head" would play no role in their decisions. EA will always appeal to the most analytical, that's a given - but if you want to broaden your reach you need to make the effort.