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bogus comments on “Be A Superdonor!”: Promoting Effective Altruism by Appealing to the Heart - Less Wrong Discussion
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Guess what, that's what the 'heart' responds to. It doesn't mean you can't appeal to the head too, it's just saying that a mixed message won't work very well. The appeals do have to be largely distinct, albeit they would probably work best if presented together.
Emotions are not in opposition to rationality, and you do not have to bypass rational processes in order to reach the heart. That is the flawed presumption underlying the Spock mentality.
This is very true. You only need to bypass the head if you want to sabotage the rational process and manipulate people into something their head would have rejected.
The Spock mentality is about personal decision making, not communication or even influence. The notion that 'reaching' System 1 is not something you can do with ordinary, factual communication is quite widely accepted. Even some recent CFAR materials - with their goal factoring approach - are clearly based on this principle.