Lumifer comments on “Be A Superdonor!”: Promoting Effective Altruism by Appealing to the Heart - Less Wrong Discussion
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Using the term marketing scum is a bit pejorative, I hope we can agree on that :-) Let's avoid emotionally-loaded terms when having rational discourse - I suggest tabooing that term.
Regardless of the term used, yes, I am a dedicated consequentialist, and my goal is to get people to care about effective giving, to avoid leaving huge sums on the table.
But... but... but... what about "appealing to the heart"? :-P
I'd be happy to taboo that as well, if you'd like ;-)