OrphanWilde comments on [Link] Lifehack Article Promoting LessWrong, Rationality Dojo, and Rationality: From AI to Zombies - Less Wrong Discussion
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I would probably characterise International Insights as cargo cult marketing, blindly following the Three-Ring Binder[1]. It says "advertise on the social networks" so, by golly, we'll advertise on the social networks! etc.
They built the sticks-and-mud control tower and are doing the parade ground drill. The airplanes with cargo should arrive any time now.
[1] "You just have to find a sufficiently virulent business plan, condense it into a three-ring binder - its DNA - xerox it, and embed it in the fertile lining of a well-traveled highway, preferably one with a left-turn lane." -- Neil Stephenson, Snow Crash.
Yeeeup.
I was giving him too much credit. He's not intentionally bad at this, he's -oblivious- to how bad he is at this.