This is pretty standard for nonprofit websites.
Just to be clear: is InIn a nonprofit?
... Aha, this page on the website says it's a 501(c)(3) nonprofit. It might be worth making that more explicit somewhere easier to find, because one thing I thought on looking over the website was "huh, that's interesting: they seem to be trying hard to give the impression of being a nonprofit without actually saying in so many words that they are; I wonder why".
Thanks for pointing that out. The curse of knowledge is such a powerful fallacy, and we fell prey to it.
I had the website revised to insert mentions of InIn being a nonprofit on the front page, and on the About Us page. Here's the link to our Guidestar profile for anyone interested.
Nice to get this list-style article promoting LessWrong, Rationality Dojo, and Rationality: From AI to Zombies, as part of a series of strategies for growing mentally stronger, published on Lifehack, a very popular self-improvement website. It's part of my broader project of promoting rationality and effective altruism to a broad audience, Intentional Insights.
EDIT: To be clear, based on my exchange with gjm below, the article does not promote these heavily and links more to Intentional Insights. I was excited to be able to get links to LessWrong, Rationality Dojo, and Rationality: From AI to Zombies included in the Lifehack article, as previously editors had cut out such links. I pushed back against them this time, and made a case for including them as a way of growing mentally stronger, and thus was able to get them in.