It doesn't look like trolling to me. I don't mean that I approve of it, but if it's bad its badness seems to me to have nothing to do with trolling.
To me, intentionally making abusive statements is trolling, which is the common definition of trolling: "make a deliberately offensive or provocative online posting with the aim of upsetting someone or eliciting an angry response from them," which is the first thing that comes up on Google search. Since abusive = offensive + provocative statements, meant to upset and anger, such as "creepy" etc., this to me equates to trolling. Moreover, OrphanWilde himself indicated he deliberately chose to make abusive statements, in response to jstei...
Nice to get this list-style article promoting LessWrong, Rationality Dojo, and Rationality: From AI to Zombies, as part of a series of strategies for growing mentally stronger, published on Lifehack, a very popular self-improvement website. It's part of my broader project of promoting rationality and effective altruism to a broad audience, Intentional Insights.
EDIT: To be clear, based on my exchange with gjm below, the article does not promote these heavily and links more to Intentional Insights. I was excited to be able to get links to LessWrong, Rationality Dojo, and Rationality: From AI to Zombies included in the Lifehack article, as previously editors had cut out such links. I pushed back against them this time, and made a case for including them as a way of growing mentally stronger, and thus was able to get them in.