ChristianKl comments on Dark Arts: Defense in Reputational Warfare - Less Wrong Discussion
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I don't think you need to engage actively in dark arts to be antifragile against a reputational attack. Believing that both sides always lose isn't useful.
"Do not stand out." is advice that often does reduce the capability to defend yourself. The Chinese government doesn't disappear Ai Weiwei because he has a public profile and stands out. Less public dissidents have a worse fate in China.
I would probably formulate Rule #1 as "Do not be an identifiable target" ("the ideal form is to be formless").
That isn't what I wrote.
Ai Weiwei followed rule #2; he made himself a dangerous person to target. [ETA]He'll be in serious trouble, however, if somebody decides they want to make a very public example, because he's exceptionally public.[/ETA] The less public dissidents both stand out, and aren't dangerous to target. The least public dissidents aren't recognized enough to target in the first place.
You wrote:
If you don't mean both parties lose, what does "Nobody wins" mean?
It's much easier to attack a homosexual who's in the closet for his homosexuality than to attack a homosexual that's open about his sexuality. The same goes for many domains. Openness is often useful for having a defensible position and it does mean standing out.