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ChristianKl comments on Dark Arts: Defense in Reputational Warfare - Less Wrong Discussion
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It was advantagous for him to issue a public apology but that doesn't mean that the affair damaged him and that he isn't better of them at the start.
You ignore a few things about the press:
(1) People like reading stories that evolve. Journalists like to provide those stories to them. The desire to read how a story progresses makes people buy a new newspaper. With online media it's a bit different but even there jouranlists want to advance stories.
(2) Most of the time the actors in the interaction care but many issues besides the actual conflict.
I wouldn't regard him as better off, and I have serious doubts he regards himself as better off, but we can disagree there. At any rate, he's not actually a useful counterexample, since he wasn't defending against attacks, but provoking them, and then responding... pretty much exactly according to the script. (Violated the hell out of Rule 1, though.)
That might have been true twenty years ago. People's attention spans don't support that now. Even when it was true, however, the quick capitulation prevents evolution of the story. That's why that particular rule calls for -immediate- surrender; if you take a week to respond, you're dragging the story out and sustaining interest.
Yes. That's one of the other critical reasons for immediate capitulation; you prevent your own side from needing to throw in on your side and -create- a controversy. If nobody is arguing about it, everybody's attention moves on.
Capitulation and admitting to a weak version of the charge aren't the same thing.
No, they aren't, but most people won't be able to tell the difference.
I think in most cases your opponent is able to tell that you didn't capitulated to them. There's the saying that if you give someone a finger they take the whole hand.
Your opponent doesn't matter. Your audience matters.