Thanks for the good words about publishing in media venues!
The article is meant to be simplistic, as it's talking in a language oriented for a broad audience, and has a 700-word limit.
I don't have a value of non-obviousness, just of rational decision making. To me, rational decision-making implies using a process that involves determining our goals, weighing the best ways of getting there without letting our emotions tip the scale, and making the best decisions to reach our goals. This is what I conveyed in the article, I hope :-)
Here's my op-ed that uses long-term orientation, probabilistic thinking, numeracy, consider the alternative, reaching our actual goals, avoiding intuitive emotional reactions and attention bias, and other rationality techniques to suggest more rational responses to the Paris attacks and the ISIS threat. It's published in the Sunday edition of The Plain Dealer, a major newspaper (16th in the US). This is part of my broader project, Intentional Insights, of conveying rational thinking, including about politics, to a broad audience to raise the sanity waterline.