Or trying to kid others.
When people say "fascism" they're usually actually thinking of Nazism. Now, what was Nazism? It was a movement that stressed the need for intense loyalty to a strong Fatherland, that worried about pollution of that Fatherland by inferior races, that was contemptuous of democracy, that appealed to the glorious cultural traditions of the Fatherland, that lamented that the political Left was treacherously weakening the nation, that held that women should stick to traditional gender roles, that made much of the value of traditional religion without actually embracing it and being religious ...
Gosh, it's hard to see what possible motive a neoreactionary could have for making light of the idea that anything like that might still be around today.
So by your definition nearly everyone before the 19th century was a "fascist"?
Here's my op-ed that uses long-term orientation, probabilistic thinking, numeracy, consider the alternative, reaching our actual goals, avoiding intuitive emotional reactions and attention bias, and other rationality techniques to suggest more rational responses to the Paris attacks and the ISIS threat. It's published in the Sunday edition of The Plain Dealer, a major newspaper (16th in the US). This is part of my broader project, Intentional Insights, of conveying rational thinking, including about politics, to a broad audience to raise the sanity waterline.