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ChristianKl comments on [Link] Huffington Post article promoting Effective Altruist ideas - Less Wrong Discussion
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I would also add: "Neurons that fire together wire together"*. You don't want people to have a deep churning in their stomach they associate with bad decision making when they read their first article telling them about the Against Malaria Foundation.
Most of the marketing these days shows a brandname and then elicits positive emotions. Axe doesn't tell you a rational story of how using axe will make you sexy but their ads just create the emotional link by eliciting the emotions while telling you about the brand.
The hero's journey can start out with the hero facing hardship but it doesn't end with the hero "avoid giving regret". It end with him actually having success and feeling positive emotions. Given the way your article started a good ending would have been to say that you feel now proud to be effective and rescue lives such as the life of Mary. Proudness is one step up from regret and people who resonate with regret want to feel it. Not everybody will resonate with a story going from regret in the stomach to proudness in the stomach but that seems to be the audience you want to reach.
It's also worth noting that attacking an organisation with a budget of $300 million per year comes with risks. When OrphanWilde writes Rule #3: "I will not go around provoking strong, vicious enemies" he does have a point.
*: Excuse me for my neurobubble, but it's the best label for the principle I can think of if I don't use hypnosis terminonlogy.
Good point about the neurons firing together and the hero's journey, will orient toward that approach in the future.
Not sure if Make-A-Wish cares about this sort of thing strongly enough, though, to care about this article. Well, we'll see, I guess :-)
The likely not care strongly enough to specifically strike back. On the other hand a bunch of people will hold grudes because of the article. For a lot of grant decisions of foundations good will in the broader philantrophic scene is important.
I don't think that the damage done through a single article like this is high but there risk with attacking other people. If you frequently attack other people doors close in unexpected ways that otherwise would be open. Your article likely wouldn't use a lot if you wouldn't name the "Make-A-Wish Foundation" specifically but focus on the story of Disneyland. At the same time that would reduce the amount of grudes that people will hold as a result.
When writing articles like this, keep in mind that there are real people working at the "Make-A-Wish Foundation" that are stakeholders.
Good points, will keep these in mind. Thanks!