I'm a little confused by your first point (I guess you're pointing out a grammar/spelling error, but the only one I note is that you've used "a" instead of "an", and evil starts with a vowel so, no I don't understand that point).

You're second point is correct, I meant to mention that as a cost. By appearing more moderate I cost myself support. I've sort of hand waved the idea that I can just convince everyone to fight for me in the first place, which is obviously a difficult problem! That said I think you could be a little less obviously evil initially and still attract people to your fundamentalist regime.