http://slatestarcodex.com/2014/12/17/the-toxoplasma-of-rage/

You sum it up aptly with this comment. You complain about the treatment of Roosh and Julien, both of whom deliberately foster controversy for the sake of increasing their own fame/infamy, and who more-or-less wholly deserve that hatred, since they've worked so hard to get it. You -don't- complain about the treatment of AVoiceForMen, which has retreated from their couple of over-successful-for-their-tastes attempts to engage in the same kind of tactics, and which far fewer people have heard of.

Or, in short: Masculinists imitate the most -popular- feminists, not realizing, or not caring, that their popularity is a result of their controversy, and not paying attention to the fact that feminism is a discredited cause at this point precisely because of those tactics. (Most of the truly good feminists have stopped talking, because they've noticed, too.)

More, they imitate tactics that would never work for them - feminism leans extremely heavily on the (sexist, note) desire to protect women, which is why so much feminist rhetoric revolves around rape and domestic violence - things which occur approximately equally to men, but which nobody cares about. MRAs are prone to harp on and on about rape and domestic violence against men, failing to notice that these things don't really attract sympathy for women as a class of human beings anymore, since they've been so severely overplayed (and then interpret the apathy that is increasingly universal as specific to them).