I don't think he meant not caring about truth at all

Sure. Neither, in fact, do I. But let's be clear: the question was never just "should we care about truth more than everything else?" but "should we care about truth more than anything else when deciding what to believe?" and I think answering no is much more reasonable in the first case than the second. Prioritizing truth when deciding what to believe is no more "fetishizing" than prioritizing minimal aberration when having eyeglasses made, or prioritizing drinkability when arranging your town's water supply. You may pay some attention to price or aesthetics, but you'd generally be crazy to get lenses that don't actually do a reasonable job of correcting your vision or drinking water that will poison you.