Gleb's article is about as rigorous as a (non-famous) academic author can be to still get published in the popular press.
Um, no, unless your definition of "popular press" excludes things like the New York Times and the like. A random sprinkling of buzzwords is not rigor.
I'm curious about your thoughts on my piece in Salon analyzing Trump's emotional appeal using rationality-informed ideas. My primary aim is using the Trump hook to get readers to consider the broader role of Systems 1 and 2 in politics, the backfire effect, wishful thinking, emotional intelligence, etc.