That doesn't seem like "everyone" to me, unless you count 16% of Republicans and 42% of Democrats as "elite."
Okay, so it's not "everyone", but it's a majority.
So you have a majority of voters wanting something, a politician saying he will deliver, the politician has wide support... and this all makes the voters irrational because... uhm... because neuroscience explains that the voters actually have emotions, oh the horrors!
I suppose next time I care about something, I should vote for a politician who promises the exact opposite, so that no neuroscientist can suspect me of being a helpless victim of my own opinions. /s
I'm curious about your thoughts on my piece in Salon analyzing Trump's emotional appeal using rationality-informed ideas. My primary aim is using the Trump hook to get readers to consider the broader role of Systems 1 and 2 in politics, the backfire effect, wishful thinking, emotional intelligence, etc.