Did you see the links in OP's post? As I clarified, links take readers away from a page. Who knows whether they will then become distracted by a link on that new page, etc., etc., and then you lose readers unnecessarily. Links should be purposeful, meant to verify data/claims.

Pictures, like links, should center around the main purpose of the post but again, purposefully. The pic from Elf, for example, added nothing to the post (that's not even a quote from the movie) and said something we already know: OP wants us to donate. No new information. I said something like the hedgehog would be more acceptable given it adds a bit of personality while the hedgehog hails from the area being discussed--a weak connection, but something light people can enjoy.

Again, from my experience in journalism, very few articles need more than one picture, and if you're going to put a picture in it better add to the point, not just stand as something pretty to look at and get distracted from the piece.