I hate this so much, and it happens so often with Tech stuff. Just because something is brand new, and does not have laws or regulations relating to it right now does not mean that people can simply do whatever they want.

Courts are still going to litigate this stuff, and people are definately going to sue if they start losing huge amounts of money, and it is just worse that the creators are basically not planning for these issues, but just going off the basis that it is all going to work out.